Sidekick helps smokers to stop and stick to it

The tobacco epidemic is one of the biggest public health threats the world has ever seen, killing more than eight million people a year globally, according to estimates from the World Health Organization (WHO). And the economic costs are substantial – including significant healthcare costs for treating illnesses directly linked to smoking. Sidekick’s clinically validated digital platform has a demonstrated history in helping people modify their behavior, increase medical adherence and better manage chronic illnesses and symptoms. A combined approach with Pfizer will help a lot more people to quit smoking and stick to it.