The tobacco epidemic is one of the biggest public health threats the world has ever seen, killing more than eight million people a year globally, according to estimates from the World Health Organization (WHO). And the economic costs are substantial – including significant healthcare costs for treating illnesses directly linked to smoking. Sidekick’s clinically validated digital platform has a demonstrated history in helping people modify their behavior, increase medical adherence and better manage chronic illnesses and symptoms. A combined approach with Pfizer will help a lot more people to quit smoking and stick to it.
December 5, 2019