Our company
was incubated by medical doctors

Sidekick was founded by two medical doctors, who had worked for years treating patients with lifestyle-related illnesses. A staggering 68% of all deaths are related to lifestyle-related illnesses and the two co-founders, frustrated with dealing with the consequences, decided to explore ways to prevent chronic illnesses and help patients already suffering from such diseases to better manage them, boosting their quality of life and triggering much improved health outcomes.

The result from this collaboration was an idea to create a technical solution built on science, rooted in behavioral economics, which would be scalable across multiple therapeutic areas and drive it with gamification to maximize engagement and positive health outcomes.

Behavioral research tells us that people’s lifestyle decisions are driven more by emotion than by logic. That’s why we employ concepts from behavioral economics to engage the emotional part of the brain and trigger positive health behaviors.

We are recognized as digital therapeutic (DTx) leaders.

Our platform has been rated in the top 0.1% in quality by the industry’s leading rating company Orcha, has over 30,000 users and clinical validation and successful customer launches across multiple therapeutic areas – ranging from type 2 diabetes to ulcerative colitis.

Sidekick was recently selected out of over 850 applicants into Silicon Valley’s Plug & Play Health business accelerator, winning first prize at the 2019 Winter Summit in Sunnyvale. The company was also among the ten winners of the 2019 EIT Digital Challenge, operated by Europe’s leading digital innovation organization.

Milestones

Team

Asa
Digital Designer

Atli
COO

Berglind
Finance Director

Elin
Software Developer

Gulli
CMCO

Hafsteinn
Project Manager

Haukur
Director of Program Creation

Heather
Program Creation

Helgi
Creative Director

Hordur
Software Developer

Kjartan
Software Developer

Kristinn
Compliance Officer

Leifur
VP Customer Success

Linda
Content Manager

Olafur
CPO

Sam
CMO & Co-founder

Sigga
Project Director

Thorir
Software Architect

Thrudur
Director of Clinical Programs

Tryggvi
CEO & Co-founder

Customers

We help pharmaceutical companies, health insurers and providers transform chronic disease management with our clinically validated, gamified digital therapeutics platform.

Our digital health solution delivers engaging lifestyle and treatment support and is clinically validated to improve patient outcomes and treatment adherence across diverse therapeutic areas. Our combination of strong clinical excellence with game design, behavioral economics and A.I. has led to industry-leading retention and outcomes.

Pharmaceutical companies must show strong real-world clinical impact to facilitate market access and value-based reimbursements. Most experts agree that medical care alone has a limited impact on health and wellbeing, while up to 50% is linked to behavioral factors.

This is why combined approach of offering therapeutic-area specific digital treatment programs with life-changing medicines from international pharmaceutical partners delivers results and unique data insights into some of the world’s most pressing health challenges.

And because lifestyle-related diseases cause the majority of global health costs and deaths, the benefit for health insurers and healthcare providers is clear – prevention will sharply reduce overall cost, shouldered by private health insurers and healthcare systems, and symptoms management drastically increases the life quality of the relevant patient groups.

Pharma

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Payers

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Providers

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