We want to give everyone a better opportunity for a healthy life.

sidekickhealth founderss

Founded by Doctors

Recognizing that traditional approaches to lifestyle change were not effective enough, Drs. Tryggvi Thorgeirsson and Sam Oddsson founded SidekickHealth to help prevent and manage chronic diseases.

guided by research

Guided by Research

SidekickHealth was born out of research collaboration with professors, Ph.D. advisors and clinicians from leading universities and institutions in Europe and the U.S.


Powered by Behavioral Economics

While many platforms target the already motivated with a reason-based approach, SidekickHealth targets the fast-thinking part of the brain, which is responsible for 80% of people’s lifestyle choices.

artificial intelligence

Driven by Data

Sidekick’s artificial neural networks learn from millions of user decisions and background data to make intelligent future suggestions that are most likely to activate people.

Here’s a little bit about our journey so far.

  • Mar 2019

    Health Hub Vienna

    In a four-stage process culminating in a selection board event, SidekickHealth was selected to the Health Hub Vienna (HHV) accelerator program, whose mission is to transform health care through innovation.

  • Nov 2018

    Partnership signed with Siminn

    Iceland’s largest telecom company announces that SidekickHealth’s platform will be part of their product offering.

  • Oct 2018

    Bayer G4A Dealmaker Day

    Bayer selects SidekickHealth as one of 12 companies out of 1,800 G4A program applicants to join Dealmaker Day 2018.

  • Dec 2017

    Crossed 10 million user-generated data points

    Our database provides insights into the health activity of users by age, gender, personality type, and even operating system. FYI, iPhone users do more yoga and Android users swim more.

  • Sep 2017

    Nordic Startup Award Winners

    SidekickHealth wins the Nordic Startup Award for Best Health/Lifestyle Tech Startup in Iceland.

  • Jun 2017

    Health TechX Award Winners

    SidekickHealth is recognized as one of the fastest growing and most innovative businesses across Europe.

  • Jun 2017

  • Apr 2017

    Reykjavik City kicks off Health Games

    Over 2,000 employees record 1M healthy activities in 3 weeks.

  • Sep 2016

    30 early adopter organizations

    More than 4,000 people have used Sidekick to manage their health.

  • Apr 2016

    The results are in

    A randomized controlled trial conducted with Harvard researchers shows that SidekickHealth users were three times more likely to reach their 5% weight loss goals and 30% more likely to adhere to their health program. *Manuscript in preparation

  • Jun 2015

    Launch of SidekickHealth 1.0

    Sidekick goes live! The first recorded activity is a “Breathe” relaxation exercise.

  • 2014

    Development gets underway

    SidekickHealth earns grant and seed funding to create the prototype and grow our team.

  • Oct 2013

    Company founded

    Drs. Tryggvi Thorgeirsson and Saemundur Oddsson welcome SidekickHealth to the world.

  • Feb 2013

    The paper that started it all

    Soon-to-be co-founder & CEO Tryggvi Thorgeirsson, M.D., publishes “Behavioral economics: merging psychology and economics for lifestyle interventions” with Harvard professor Ichiro Kawachi in the American Journal of Preventive Medicine.