Our company
was incubated by medical doctors

Sidekick was founded by two medical doctors, who had worked for years treating patients with lifestyle-related illnesses. A staggering 68% of all deaths are related to lifestyle-related illnesses and the two co-founders, frustrated with dealing with the consequences, decided to explore ways to prevent chronic illnesses and help patients already suffering from such diseases to better manage them, boosting their quality of life and triggering much improved health outcomes.

The result from this collaboration was an idea to create a technical solution built on science, rooted in behavioral economics, which would be scalable across multiple therapeutic areas and drive it with gamification to maximize engagement and positive health outcomes.

Behavioral research tells us that people’s lifestyle decisions are driven more by emotion than by logic. That’s why we employ concepts from behavioral economics to engage the emotional part of the brain and trigger positive health behaviors.

We are recognized as digital therapeutic (DTx) leaders.

Our platform has been rated in the top 0.1% in quality by the industry’s leading rating company Orcha, has over 30,000 users and clinical validation and successful customer launches across multiple therapeutic areas – ranging from type 2 diabetes to ulcerative colitis.

Sidekick Health recently won the eHealth Award 2020, a Nordic startup award focusing on innovative eHealth solutions or products benefitting patients and the healthcare system. Sidekick was also selected out of over 850 applicants into Silicon Valley’s Plug & Play Health business accelerator, winning first prize at the 2019 Winter Summit in Sunnyvale. Furthermore, the company was among the ten winners of the 2019 EIT Digital Challenge, operated by Europe’s leading digital innovation organization.

Milestones

Board of directors

Steven G. Auerbach
Executive Chairman

Dr. Tryggvi Thorgeirsson
CEO & Co-founder, Sidekick Health

Dr. Regina Hodits
Managing Partner, Wellington Partners

Clara Campàs
Managing Partner & Co-founder, Asabys Partners

Gudmundur Oddsson
Partner, Head of London Office, Logos Legal Services

Team

Agusta
Project Manager

Andrew
Project Manager

Asa
Digital Designer

Atli
COO

Birna
Business Development Manager

Brynjar
Multimedia Designer

Einar
Software Developer

Elfa
Digital Marketing Manager

Ellen
Script Manager

Fanney
Content Manager

Gulli
CMCO

Gudmundur
CFO

Hallur
Program Creation Manager

Haukur
Program Creation Manager

Heather
Program Creation

Heiða
Project Manager

Helgi
Creative Director

Hildur
Project Manager

Hildur Jons
Quality Manager

Hlynur
Software Engineer

Hordur
Software Developer

Hrefna
Director of HR

Jessica
Designer

Karoliina
Customer success & Coaching

Kjartan
Software Developer

Kjartan Hrafn
Clinical Researcher

Kristinn
Compliance Officer

Leifur
VP Product Management & Customer Success

Linda
Content Manager

Maria
Data Scientist

Michal
Multimedia Designer

Olafur
CPO

Pengbin Ma
Digital Designer

Ragnhildur
Program Creation

Saemundur
CMO & Co-founder

Sigga
Project Director

Simone
Patient Outcome Partner & Health Coach

Soldis
User Experience Researcher

Soley
Project Manager

Solvi
Multimedia Designer

Sonja
Project Manager

Svala
Program Creation & Medical Expert

Thorgeir
Software Developer

Thorir
Software Architect

Thorvaldur
Software Developer

Thrudur
Clinical Psychologist & Director of Research

Tryggvi
CEO & Co-founder

William
Developer

Partners

We help pharmaceutical companies, health insurers and providers transform chronic disease management with our clinically validated, gamified digital therapeutics platform.

Our digital health solution delivers engaging lifestyle and treatment support and is clinically validated to improve patient outcomes and treatment adherence across diverse therapeutic areas. Our combination of strong clinical excellence with game design, behavioral economics and A.I. has led to industry-leading retention and outcomes.

Pharmaceutical companies must show strong real-world clinical impact to facilitate market access and value-based reimbursements. Most experts agree that medical care alone has a limited impact on health and wellbeing, while up to 50% is linked to behavioral factors.

This is why combined approach of offering therapeutic-area specific digital treatment programs with life-changing medicines from international pharmaceutical partners delivers results and unique data insights into some of the world’s most pressing health challenges.

And because lifestyle-related diseases cause the majority of global health costs and deaths, the benefit for health insurers and healthcare providers is clear – prevention will sharply reduce overall cost, shouldered by private health insurers and healthcare systems, and symptoms management drastically increases the life quality of the relevant patient groups.

Pharma

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Payers

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Providers

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