was incubated by medical doctors
Sidekick was founded by two medical doctors, who had worked for years treating patients with lifestyle-related illnesses. A staggering 68% of all deaths are related to lifestyle-related illnesses and the two co-founders, frustrated with dealing with the consequences, decided to explore ways to prevent chronic illnesses and help patients already suffering from such diseases to better manage them, boosting their quality of life and triggering much improved health outcomes.
The result from this collaboration was an idea to create a technical solution built on science, rooted in behavioral economics, which would be scalable across multiple therapeutic areas and drive it with gamification to maximize engagement and positive health outcomes.
Behavioral research tells us that people’s lifestyle decisions are driven more by emotion than by logic. That’s why we employ concepts from behavioral economics to engage the emotional part of the brain and trigger positive health behaviors.
We are recognized as digital therapeutic (DTx) leaders.
Our platform has been rated in the top 0.1% in quality by the industry’s leading rating company Orcha, has over 30,000 users and clinical validation and successful customer launches across multiple therapeutic areas – ranging from type 2 diabetes to ulcerative colitis.
Sidekick Health recently won the eHealth Award 2020, a Nordic startup award focusing on innovative eHealth solutions or products benefitting patients and the healthcare system. Sidekick was also selected out of over 850 applicants into Silicon Valley’s Plug & Play Health business accelerator, winning first prize at the 2019 Winter Summit in Sunnyvale. Furthermore, the company was among the ten winners of the 2019 EIT Digital Challenge, operated by Europe’s leading digital innovation organization.