The Missing Link in Whole-Patient Care: Brand-Specific Medication Adherence (That Works)
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How AstraZeneca is Integrating DTx into its Value Creation
It seems like every health company has an app these days, but that doesn’t mean they’re any good — for patients or for the bottom line. It is time to focus on meaningful, measurable outcomes rooted in improved treatment adherence.
The reasons behind non-adherence are complex, spanning forgetfulness, medication costs, complex regimens, low health literacy, perceived lack of efficacy, and psychological factors. Addressing these barriers requires a multi-faceted approach: one rooted in behavioral truths that is also built upon technology that both anticipates and influences people’s engagement with their health. It’s a tricky problem. Just the kind we like to solve.
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