Startups of the week

Every week, The Chronicle and Crunchbase, a San Francisco firm that tracks key businesses in technology, analyze private Bay Area companies based on their financial backing, employees and activity on Crunchbase. We feature five that are moving up in the ranks. For more information on the companies: www.crunchbase.com


What it does: Makes “gamified” services and apps that promote wellness and lifestyle changes for people with chronic illnesses, such as diabetes.

What happened: The company is in the process of securing another round of funding, said CEO Tryggvi Thorgeirsson. It also won a health care technology award in Europe.

Why it matters: Lifestyle changes are difficult, and Sidekick’s apps are designed to make that easier — and more fun — with personalized wellness and disease-prevention programs.

Read the article at the San Francisco Chronicle.